I steered the development of a new visual system that we infused into every pixel of the experience, from each button of the product to the marketing videos. Read more in this medium post or click through for a case study.
People craved a way to understand what was going on with a given project without being so "in the weeds". I initiated the research and designed the framework of a dashboard and reporting system. Today, it is one of Asana's key monetization triggers.