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An identity system for the conceptual client, yoga for all, gains its expression from a flexible core element and lively color system. 
I began the logo development process by sketching abstractions of leaves. I created rapid, loose sketches and digitally translated them to a graphic mark that holds the expressive qualities of the organization. 
The identity’s core element was multiplied, rotated, and broken apart to remain flexible and fresh across various applications. 
The identity system spreads across traditional print applications, environmental graphics, and apparel.  |
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